7-Eleven launches Australian cup recycling initiative

7-Eleven and Simply Cups have announced a new takeaway cup recycling initiative in Australia to save 70 million takeaway cups from going to landfill. The partnership will see dedicated 7-Eleven Simply Cups collection bins for takeaway coffee and Slurpee cups installed in more than 200 7-Eleven stores around the country, and 50 other large-scale locations such as universities or construction sites from March 2018.

“As Australia’s second largest takeaway coffee destination we felt we had a responsibility to take the lead and find a solution to save cups from going to landfill,” 7-Eleven Chief Executive Officer, Angus McKay said.
“As the programme scales up, 7-Eleven is committing to recycling 70 million cups a year, equivalent to the number we sell in-store.”

Currently, more than one billion takeaway cups end up in landfill each year in Australia because there is no effective way for cups to be recycled. This is due to the polyethylene or liquid paperboard lining being a contaminant for regular paper recycling facilities. However, thanks to new home-grown technology there is now a way to treat plastic lined cups.

“Simply Cups now has access to technology that removes the plastic lining from paper-based cups so that both materials can then be processed in regular paper and plastic recycling facilities,” said Rob Pascoe, Founder of Closed Loop’s Simply Cups.

The 7-Eleven Simply Cups collection bins will be rolled out in March 2018 and will take any brand of coffee, Slurpee or similar paper-based cup.

“It doesn’t matter where you purchase your drink, we want consumers to dispose of their cups in the 7-Eleven Simply Cups bin and be part of the cup recycling revolution,” McKay said.

McKay and Pascoe both encouraged other organisations to implement a Simply Cups programme to save cups from going to landfill.

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