Allegra has announced the conference headliners of the European Coffee Symposium, taking place from 28 to 30 November in Milan, Italy. Speakers and panellists will include Allegra CEO Jeffrey Young; Starbucks Europe, Middle East and Africa President Martin Brok; Costa Europe Managing Director Andrzej Jackiewicz; Caffè Nero European Head Paul Ettinger; Wayne’s Coffee CEO Mats Hörnell; La Marzocco Managing Director Chris Salierno; and CafeZal Founder Carlos Eduardo Bitencourt. Allegra says the conference, titled The Changing Face of The Coffee Industry – Are You Ready? will be driven by leading-edge market analysis. The symposium will cover several central themes; from exploring changes in both international and local Italian coffee markets, through to menu diversity, consumer engagement in a digital world, and The Fifth Wave – the business of coffee and delivering excellence at scale. At least 400 industry leaders will attend the event, followed by VIP entrance to The Milan Coffee Festival. For more information, click here.