Astoria announced on 27 March that it will be an official sponsor of the first China Latte Art Championship. The event is taking place at the 2013 edition of Hotelex Shanghai, from 1 – 3 April, with the official sponsorship of Astoria, a leading brand of quality professional espresso coffee machines. The China Latte Art Championship will take place in conjunction with the international hospitality and restaurant expo at pavilion E6 in the Shanghai New International Expo Centre. The winner will go on to represent China at the World Latte Art Championships, taking place at the SCAE World of Coffee event in Nice, France from 26 – 28 June. “This year our participation at Hotelex will enjoy particular prestige,” said Flavio Urizzi, Astoria Export Area Manager, in a statement. “Astoria technology will add an extra special touch to one of the largest professional latte art championships in the world. We are proud to support this first edition in a market as strategic as China, during one of the major events for the international sector.” Next to the three Plus4You two-group machines that will be used during the competition, the Astoria range will have further exposure at the expo space of the official distributor, Render Coffee Shanghai Co. Ltd (Hall E7 Stand C56). The Latte Art Championships are organised by World Coffee Events (WCE), founded by the Speciality Coffee Association of Europe (SCAE) and by Specialty Coffee Association of America (SCAA) with the purpose of promoting events associated with the coffee community and excellence in coffee.