Astoria to exhibit at Swiss exhibition Igeho in Basel

Astoria, a leading company in the production of quality espresso coffee machines, will be attending Igeho in Basel, Switzerland exhibition centre from 23 – 27 November 2013.  The Igeho event is a top professional trade fair for the hotel, gourmet and dining-out sectors in Switzerland and surrounding countries. Astoria will be at the event with two major entries: the new generation of the Plus4You, the “A” class of coffee machines, and a new, decidedly vintage Sabrina flagship model. “Igeho represents a particularly prestigious marketing platform thanks to the attendance of 80,000 potential customers and a highly qualified public, 88 per cent made up of professional visitors with significant decisional powers,” Astoria said in a statement. The renewed features in the Astoria range will be showcased at stand C103 (HALL 1.1), where visitors can get a closer look at one of the most anticipated new entries from the Astoria house: the Sabrina. This model presents a new twist on a traditional machine, inspired by a vintage style from the 1960s. “The new representative model from the Astoria brand stands out for its sinuous and harmonious design,” Astoia said, noting the machine will be presented in the three brew-group version, complete with digital display and multicolour Rgb lights. Representing the evolution of the Greenline flagship brand from Astoria, the company noted that the new generation of the Plus4You has been renewed aesthetically, with the introduction of the latest-generation capacitive touch screen features. On the technological side, the machine has been updated with a distance telemetry system that can remotely control the parameters of the machine’s use and functions.  On the super-automatic side, the company will feature the Gemma, a machine that guarantees high productivity and excellent results in terms of quality in the cup. In Basel, the range will be displayed in a double version: Touch Screen, completely accessorised with a fridge and cup warmer, and also in the Push Button version. The company will also feature the Rapallo model, with its old-school lever groups. With its decidedly retro flavour, this model is a “tribute to the true tradition of Italian espresso”, the company said.