The Australian Open tennis tournament has announced a multi-year partnership with Luckin Coffee, which will become its official coffee partner in China and Southeast Asia.
“We’re delighted to partner with Luckin Coffee – one of Asia’s dominant and fastest growing coffee retailers,” says Tennis Australia Chief Commercial Officer Cedric Cornelis.
“Partnering with Luckin is an important and exciting next step in executing our strategy to expand the Australian Open’s presence in China and Asia more broadly, where tennis continues to grow rapidly in popularity. Both Luckin Coffee and the Australian Open embrace premium playfulness in our brands, making us a great fit.”
Luckin Coffee has over 13,000 stores across more than 300 cities in China and is now expanding into Singapore.
“The sport of tennis is associated with a healthy lifestyle, and represents elegance and expertise, which is well aligned with the brand of Luckin Coffee,” says Luckin Coffee Co-founder and Chief Growth Officer Yang Fei.
“As one of the largest coffee chain brands in China, the partnership between Luckin Coffee and the Australian Open will bring great synergy as both are leading brands representing healthy, high-quality lifestyles, and will help to promote our coffee to the world.”
Luckin Coffee will be doing giveaways throughout the tournament in 2024 and will also launch an Australian Open co-branded product in China and Singapore.