Bellwether Coffee has announced its expansion into the European market with its first roaster installation in collaboration with London-based coffee brand The Hagen Project.
“Hagen is focused on delivering premium specialty coffee and committed to doing that sustainably,” says The Hagen Project Founder Tim Schroeder.
“By partnering with Bellwether Coffee to roast our coffee blends in-house on the all-electric, ventless machine, we are continuing to provide our guests with the best in Danish hospitality while reducing our carbon footprint. It allows us to strengthen our brand even further with increased quality and product control, which in turn will grow our business for the future.”
Bellwether Coffee will bring its electric coffee roasting to the United Kingdom for the first time as part of the partnership.
“Our partnership with Hagen marks an important step in the electrification of coffee roasting, as it is the first in Europe to implement our clean technology that is revolutionising the industry,” says Bellwether Coffee European Managing Director Ben Ireland.
“Hagen will pioneer electric roasting in London and prove to discerning European coffee consumers that sustainable on-site roasting with Bellwether provides the trifecta of superior taste, quality, and sustainability.”
For more information, visit www.bellwethercoffee.com