Saudi Arabian franchise retailer Cenomi Retail has announced an agreement with Vienna-based coffee company Bieder & Maier Coffee to bring Vienna coffee houses to Saudi Arabia.
“We are extremely optimistic about the potential of Vienna Coffee Houses in Saudi Arabia through our new partnership with Bieder & Maier Vienna Coffee,” says Cenomi Retail CEO Günther Helm.
“Cenomi Retail is proud to bring this new offering to the Kingdom, providing an exciting new brand option for our consumers.”
The agreement follows the support from the Ministry of Investment of Saudi Arabia (MISA) and the Saudi Coffee Company (SCC) Bieder & Maier’s investment journey and development in the country.
“Through this collaboration facilitated by MISA, Saudi Coffee Company will bring forth unique coffee blends utilising Saudi coffee beans in mix with international beans to the Saudi and Austrian markets,” says SCC CEO Khalid AbuTheeb.
“This partnership is in line with the Kingdom’s Vision 2030, that aims to enhance the whole value chain of the Saudi coffee industry, in order to diversify the economy and increase the coffee industry’s GDP share.”
Bieder & Maier will source Arabica Beans from the Jezan Region and roast them to create a new blend.
“We feel very honoured announcing this partnership with the Kingdom of Saudi Arabia and bringing coffee quality and cultures together,” says Bieder & Maier Vienna Coffee Founder and CEO Rudi Kobza.
“In this collaboration and the strengths of the involved partners we see a big potential for the coming years to serve coffee in Saudi Arabia because of its unrivalled quality.”