Australian-inspired specialty coffee roaster and café chain Bluestone Lane plans to open up to 15 locations in the United States in 2021.
New opening will include at Manhattan’s Battery Park on 25 March, three locations at New York’s 28-acre Chelsea Piers on 1 April, The Avery in San Francisco on 15 April, and the Walt Disney-run Fox Lot in Century City, Los Angeles on 15 April, which will serve as the exclusive provider of coffee throughout the lot.
The planned openings will expand Bluestone Lane’s footprint in New York City; SoCal, including Los Angeles, Orange County, and San Diego; and suburbs of New York, New Jersey, and the greater DC area. Bluestone Lane also plans to open its first-ever cafés throughout Texas by the end of the year.
“Bluestone Lane built a loyal following in bustling cities, where our locals could enjoy their daily escape with premium coffee and a healthy meal,” Bluestone Lane Founder and CEO, and former Melburnian, Nicholas Stone says.
“Many locals have moved to the suburbs, but we also know that major cities like New York aren’t going away. So our expansion plan includes both. Today’s Bluestone Lane experience pairs contactless digital ordering without losing the personalised Australian hospitality that we are known for. We are excited to bring that experience to even more locations in 2021.”
With the success of a test pilot at Bluestone Lane’s Los Altos café, the brand also plans to expand a mobile-enabled drive-through experience to additional suburban locations.