Brazil International Coffee Week invites the global community to discover specialty coffee trends

Brazil International Coffee Week

From 18 to 20 November, the largest coffee producer in the world and the second largest consumer, Brazil will present International Coffee Week 2020, the main event of the sector in the country.

This year, Brazil International Coffee Week acts as an online and completely free of charge meeting for networking, sharing new trends, and showing Brazilian producers’ differentials.

The International Coffee Week has taken place in Minas Gerais for the last seven years, but due to the COVID-19 pandemic, the event will be held online through an exclusive platform with strategic content translated to English and open to people from all over the world, expanding borders.

“This is a great opportunity to present our productive potential for specialty coffees to several countries. We have been working hard to create a whole new experience using digital resources promoting qualified content, training and business even further,” says Caio Alonso Fontes, Planning Director at Café Editora, one of the organisers.

Accessing the platform, visitors can choose panels according to their interest, being able to set reminders and organise their own agenda, within other functions.

According to the Council of Coffee Exporters in Brazil (Cecafé), the country exported 3.8 million bags of coffee last September, considering green, soluble, and roasted and ground types. The volume represents the largest quantity for the month of September and an increase of 8.6 per cent compared to September 2019, with the United States, Germany, Belgium, and Italy as the main destinations.

The Brazilian domestic market is also in a good moment, especially when it comes to specialty coffees.

“The world has been consuming differentiated coffees for a long time and the sector continues to grow in Brazil. Thanks to the producer’s competence combined with production techniques, we are one of the few countries able to fill the market demands with quantity and quality,” says Breno Mesquita, vice president of the Federation of Agriculture and Livestock of the State of Minas Gerais (FAEMG) and president of the State and National Coffee Commissions.

“Clients value the history in the grains, the details, the culture and the way producers take care of the cultivation. Brazil is a rich field in those kinds of experiences, making consumers interested.”

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