Brazil Specialty Coffee Association (BSCA) and Brazilian Trade and Investment Promotion Agency (ApexBrasil) have announced that its sector project, Brazil. The Coffee Nation, has secured US$20 million in sales at the Specialty Coffee Expo in Portland, Oregon, with 29 producers showcasing their finest samples of specialty coffee.
Following eight intense cupping sessions, United States and international buyers are expected to make a further US$100.1 million in Brazilian specialty coffee purchases over the next 12 months.
“Of the total amount purchased by United States buyers last year, 20 per cent, or 1.6 million bags, involved specialty coffee, which underscores the quality, diversity, and sustainability of the product from Brazil, which is the main supplier to the US,” says Vinicius Estrela, BSCA’s Executive Director.
“It is essential to increasingly strengthen ties with the largest consumer in the world and it is fantastic to see that our work is on the right track because we have not only maintained our share in this market but even expanded it to meet growing demand from tradings to baristas and final consumers.”
The event, which also involved one specialty coffee brew bar offering espresso and filtered coffee, led to 417 new potential client opportunities and the exchange of 723 business contacts, representing one of the best results for Brazilian producers.
BSCA presented unique flavours and aromas such as floral, citrus, red fruits, chocolate, and nuts, from varieties such as Arara and Catuaí, among others.
There are 34 producing regions in Brazil, with more than 150 varieties, with unique sensory profiles. Dedication to quality and research into post-harvest processing methods such as anaerobic fermentation have yielded rare and exotic flavours and aromas such as passion fruit, blueberry, wild strawberry preserves, acidity, and velvety body.
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