Cairngorm Coffee Roasters has commissioned research that suggests Britain’s relationship with coffee has changed forever, three years on from the introduction of the first COVID-19 lockdown in the United Kingdom.
According to research conducted by Opinion Matters, as a result of lockdown, 43 per cent of British millennials say they are drinking more coffee than ever.
Robi Lambie, founder of Cairngorm Coffee Roasters, suggests that the data shows a behavioural change among a younger audience, who have turned to speciality coffee.
“We know anecdotally that a lot of our customers really commenced their coffee journey back at the start of lockdown. The data from this survey backs up the fact that millennials, in particular, have really run with this trend over the last few years,” Lambie says.
Cairngorm Coffee Roasters, which operates a roastery and three venues in the city centre of Edinburgh – with a fourth outlet serving coffee from a hatch in Haymarket opening soon – has witnessed increased demand for improved at-home coffee solutions too.
“From the survey, we’ve seen that almost one in five millennials or 18 per cent have upped their at-home coffee game as a result of lockdown. We’ve seen these trends play out with more and more customers opting to pick up a bag of our freshly roasted speciality coffee to enjoy at home. It seems clear these trends are here to stay,” Lambie says.
According to the survey, changes to the work environment also saw the coffee sector benefit, with around half, or 48 per cent of millennial respondents suggesting that they’re now likely to work from a coffee shop.
The research was conducted among a sample of 2000 United Kingdom respondents aged 16 and over. The data was collected between 16 and 20 March 2023.
For more information, visit https://cairngorm.coffee/