Caribou Coffee enters RTD cold brew market

Caribou Coffee has announced the release of a range of canned ready-to-drink (RTD) cold brew products. The cold brew is brewed slowly for 12 hours using Caribou Blend beans. Flavours include black, original crafted – with cream and sugar, and vanilla crafted – with cream and vanilla. Caribou calls cold brew a way of life for many coffee lovers today, and sipping coffee on-the-go has also become an extension of the consumer's personality. “We are confident our new beverages are positioned to be the best in the RTD coffee market, and they are packaged in a way that only the Caribou brand can deliver. We could not be more excited to share this new portfolio with consumers,” says Jenifer Hagness, VP of Global Marketing at Caribou Coffee. “The Caribou brand is the perfect combination of playful and premium – we take our coffee seriously in the North, but not ourselves. Beyond developing great tasting coffee, the new RTD portfolio also allowed us to explore a new creative design with our iconic Caribou logo. Life is too short for bad coffee. We hope our consumers will continue to fuel their daily life with Caribou, wherever their adventures take them.” Caribou Cold Brew Black Coffee will be available from 11 July in all Caribou Coffee company-owned locations nationwide. Cold Brew Original Crafted and Cold Brew Vanilla Crafted beverages will be available later in the year. Global Coffee Report has launched a LinkedIn Showcase page. Follow HERE for up-to-date news and analysis of the global coffee industry.