An awakened life with Trung Nguyen

The coffee from the central highlands of Vietnam comes from a tradition that seeks to combine the physical and the spiritual, resulting in a drink that is both culinary and cultural in its significance.
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How can local Davids win over global Goliaths

There is a paradox that exists in the coffee industry, that leading global brands typically don’t come from countries where coffee is grown. These ‘Goliath’ brands and products are so powerful, they even dominate markets in origin counties.
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