Cereal Killers prepare for global assault

Cereal Killer Café has named its next target with the announcement it will open a second café on London’s Camden Stables later this month. The new café will replicate the first model on London’s Brick Lane, serving bowls of over 120 different cereals, combined with more than 30 types of milk. A spokesperson for Cereal Killer Café said since opening the flagship store, twins Alan and Gary Keery have been inundated with franchise requests from all over the world. The Keery’s spokesperson said the brothers are currently in talks with franchise partners from a lot of major cities. “The success of the café is down to the twins’ vision of selling more than just a bowl of cereal; it’s about the cereal experience and nostalgia,” she said, in a statement.  “Customers that enter the café are transported back to their childhoods, when choosing a box of cereal was one of the biggest decisions of their lives.” The Keery’s have also signed a book deal with Ebury Publishing, a trade book publisher owned by Penguin Random House. The Cereal Killer Café Cookbook will include cereal inspired recipes and comic strip illustrations. “People from every generation loved cereal as a kid. What we are doing is reigniting that love and making cereal exciting again; celebrating it in a way that hasn’t been done before,” said Alan. Cereal Killer Café, which has been serving Allpress coffee on Bricklane since December 2014, is currently seeing between 200 to 500 customers per day. ‘The thing that makes me most happy is the amazing feedback we get from customers. We knew the idea was a little crazy, but when people say ‘it’s the best dining experience they’ve ever had’, it’s pretty amazing,” said Gary.