In China, coffee is not just a drink, but also a symbol of taste. Statistics show that the coffee industry has grown at an average annual rate of 15 per cent over the past decade, with the prediction that the volume of coffee consumed there is set to double over the next five years. With more and more chain cafés and independent cafés opening, Chinese people are starting to embrace a variety of coffees options. Cafe Show China 2017 will be held from 6 to 9 in July at the China International Exhibition Center in Beijing. Coffee enterprises in China and abroad will gather to showcase their brands, launch new products and seek new business opportunities in Beijing. Café Show China 2017 is not only the perfect platform for market development, but also a spectacular coffee feast to all the coffee fans and visitors from China and all over the world. Both domestic and foreign coffee enterprises will be featured at the show. These will include a Korean and Malaysian Pavilion, as well as international brands such as Lavazza, Monin, Faema, Magister, Elektra,Saeco, Gene cafe and Bunn. A series of concurrent events will run alongside the show this year. Café Show China’s Barista Championship gives visitors the opportunity to see top coffee professionals up close, while Coffee Talk will present firsthand knowledge of coffee brewing, cupping and latte art.