Coca-Cola HBC AG has announced the completion of its acquisition, which sees the brand now owning 30 per cent equity shareholding in Casa del Caffè Vergnano. This will also see Coco-Cola HBC become the Italian coffee roaster’s exclusive distributor outside Italy.
This acquisition is through Coca-Cola HBC’s wholly-owned subsidiary CC Beverages Holdings (CCH Holdings).
Initially announced on 28 June 2021, Coca-Cola HBC said this transaction represented an important milestone in its vision to be a leading 24/7 beverage partner across its markets.
Caffè Vergnano will compliment Coca-Cola HBC’s Costa Coffee, which saw the British coffee brand expand into 10 of Coco-Cola’s 28 markets in 2020.
Together, Coca-Cola HBC hopes to reach an even wider range of consumer tastes and segments, increasing the brand’s relevance to the coffee category.
“We are very pleased to welcome Coca-Cola HBC as our new strategic partner to help accelerate our growth ambitions and support the journey of our brands outside our home market,” says Franco and Carlo Vergnano, CEO and Chairman of the Board of Directors of Caffè Vergnano on the acquisition in June 2021.
“By combining Coca-Cola HBC’s expertise, know-how and critical mass, with our heritage coffee brand, great products and deep knowledge of the industry, we are confident this will prove a powerful partnership in growing our business further.”
For more information, visit www.coca-colahellenic.com.