CoE and ACE announce new auction platform


The Cup of Excellence (CoE) and Alliance for Coffee Excellence (ACE) have partnered with technology services company M-Cultivo to launch a new auction platform.

M-Cultivo is aimed at improving market access and financial compensation for coffee producers while creating more transparency and connections in the supply chain.

The new auction platform will open with the Costa Rica National Winner and Nicaragua National Winner auctions that runs from 1 to 12 August. The new platform will host the first CoE auction with Nicaragua on 4 August. The partnership with M-Cultivo, formed in 2021, will also extend to other technology services that support the organisations’ mission of rewarding and recognising quality coffee producers.

“We’re honoured to partner with Cup of Excellence and the Alliance for Coffee Excellence as their new technology services partner. Our goal is to support CoE and ACE as they expand their auction and event services to better scale their market access and financial impact for coffee producers,” says David Paparelli, Founder and CEO of M-Cultivo.

“M-Cultivo is thrilled to build an evolved, scaled model for various auction types that not only provides more opportunities for quality discovery and direct-trade relationships, but will provide a more streamlined user experience for buyers.”

The new platform will offer a check-out process on winning bids with multiple payment options including credit card and wire transfer. Credit card fees will be passed on to the buyer to avoid extra costs for producers. Shipping options will also be expanded and managed directly at check-out allowing buyers to select options including airfreight, consolidated airfreight, ocean freight, and self-managed.

Information about the winning coffee and photos of the producers will be displayed by each lot. Bidders will also enjoy customisable auto-bidding by choosing increment levels and maximum bids. Lastly, there will be an on-demand support chat and resource center.

“This work and partnership with M-Cultivo in building a platform together to meet the needs of our principle partners, the coffee producers whom we serve, is vital to our mission. As a non-profit, we feel this work with a group committed to enriching farmer livelihoods is key to our strategic plan for the future,” says Darrin Daniel, Executive Director of CoE and ACE.

For more information about the new auction platform and marketplace, please visit to register for an auction, please visit

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