Coffee capsules next in Marvel’s franchise empire

White Coffee Corporation has announced it is collaborating with Marvel Entertainment to create single-serve Marvel Comics Coffee. “Our consumers are huge Marvel fans,” said Jonathan White, Executive Vice President of White Coffee Corporation. “These iconic figures – Iron Man, Hulk, Captain America, Black Widow and the rest of the Avengers – plus Spider-Man, have legacies that span multiple generations.” White Coffee is based in Long Island City, United States, and is a third-generation, coffee importing and roasting business. Marvel Entertainment is a wholly owned subsidiary of The Walt Disney Company, one of the world's most prominent entertainment companies. Both companies trace their origins to 1939. The Marvel Comics Coffee line consists of four single serve varieties, including Iron Man’s Stark French Roast, Spider-Man’s Daily Bugle Breakfast Blend, Captain America’s Shield Hazelnut and the Incredible Hulk’s Gamma Espresso Roast. The capsules, which will be available in retail outlets this year, will be 2.0 compatible, for use with the Keurig system and similar coffeemakers. Coffee and comic aficionados will have the chance to sample the coffee at New York Comic Con, from 8 – 11 October.