• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Friday, June 20, 2025
Newsletter
SUBSCRIBE
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
Home

Coffee for Peace in Colombia launches virtual buyers caravan

by Staff Writer
July 16, 2020
in News
Reading Time: 3 mins read
A A
Share on FacebookShare on Twitter

Coffee for Peace in Colombia is hosting its the first ever Virtual Buyers Caravan, showcasing growers in Cauca and Valle del Cauca from 11 to 14 August.

Coffee for Peace, an initiative led by the Colombian Coffee Growers Federation (FNC) and supported by the United States Agency for International Development (USAID), says the COVID-19 pandemic has disrupted business operations of all kinds. In the coffee realm, green coffee buyers have not been able to make their regular trips to coffee- producing countries to source coffee for their operations.

Taking place virtually, the Caravan aims to present an interactive, festive experience that is “different from your average Zoom call”. Over the four days, coffee buyers will engage in 90-minute virtual visits to four producer organisations from areas where Coffee for Peace operates, all of which are historic violent zones in Colombia. Participants will take part in interactive cupping sessions and learn about the culture and practices that make each group unique.

“We are very excited about this first ever Virtual Buyers Caravan because it lays out a template for how coffee buyers can continue to develop meaningful relationships with Colombian coffee producers during a time of global crisis,” says Juan Camilo Ramos, Chief Commercial Officer of the FNC.

David Pohl of Coffee for Peace adds, “While there is no substitute for stepping foot on a coffee farm, technology has improved so dramatically in recent years that it really is possible to visit coffee-producing communities, engage with producer groups, and develop long-term relationships without having to board a plane.” 

Interested coffee buyers can apply to attend the Virtual Buyers Caravan with 22 July as the deadline to register. They will then receive samples from the four producer organisations taking part in the Caravan: the FNC through the Coffee Growers Committee of Cauca, Cencoic in Popayan, Cafinorte in Santander de Quilichao, and Cafioccidente in Restrepo.

Buyers will receive samples both as green and roasted coffee for their own cuppings, allowing them to sample-roast to their desired level, but also taste the same roasted coffee as all participants so they have the same entry point to the conversation about each coffee.

During the Caravan, each day will focus on a different producer organisation, with a video on each group, a live Q&A with buyer participants and the producers, and a conversation about their coffee.

This interaction between producer and buyer is vital at this time, says KC O’Keefe of Coffee for Peace.

“The specialty coffee business is built upon the coffee roaster’s interaction with growers. Vacant that interaction, specialty coffee becomes a simple high-quality commodity. The Virtual Buyers Caravan attempts to throw a critical interaction lifeline to keep specialty coffee special through COVID-19,” O’Keefe says.

For more information, visit www.coffeeforpeace.org

“We sincerely thank the coffee community for embarking with us on this innovative and sustainable approach to sourcing coffee from Colombia,” Pohl says.

Image: Courtesy of Coffee for Peace

Related Posts

The International Coffee Organisation (ICO) has relaunched the Coffee Sustainability Support Database with new and improved digital features.

ICO relaunches Coffee Sustainability Support Database

by Georgia Smith
June 20, 2025

The International Coffee Organisation (ICO) has relaunched the Coffee Sustainability Support Database with new and improved digital features. Previously known...

L'OR Espresso Ferrari collaboration

L’OR launches new coffee line in collaboration with Ferrari

by Georgia Smith
June 20, 2025

L’OR Espresso, part of the JDE Peet’s group of coffee brands, has introduced a new coffee collection inspired by its...

Image: ecstk22/stock.adobe.com

New World of Coffee location announced

by Daniel Woods
June 20, 2025

The Specialty Coffee Association (SCA) has revealed Belgium will host its first ever World of Coffee event in 2026, with...

Please login to join discussion

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
Prime Creative Media launched Global Coffee Report in April 2011 with the aim of promoting, growing and informing the global coffee industry through the provision of the most relevant and current information and in-depth analysis from the sector’s most influential voices.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Global Coffee Report

  • About
  • Advertise
  • Subscribe
  • Magazine
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Latest News
  • Profiles
  • Products
  • Market Reports
  • Technology
  • Equipment
  • Marketing

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research & Development
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
  • About Us
  • Advertise with Global Coffee Report
  • Latest Magazine
  • Contact Global Coffee Report

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited