• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Friday, July 11, 2025
Newsletter
SUBSCRIBE
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
Home

‘Coffee Selfies’ could carve out a niche in crowded hot drinks market

by Staff Writer
March 23, 2016
in News
Reading Time: 2 mins read
A A
Share on FacebookShare on Twitter

Hot beverages offering consumers novel and fun experiences, such as customising their drinks through foam art, could spell a new era for the products, according to a recent report by Canadean. Canadean’s research has found that consumers reported the desire for personalised hot drinks influenced 11.6 per cent of their consumption in 2015. Veronika Zhupanova, Analyst for Canadean, says it is little surprise that the sheer variety of hot beverages on retail aisles leaves many consumers feeling overwhelmed by choice. “This presents a huge challenge to drinks manufacturers, as they seek to offer something truly unique,” Zhupanova says. “Providing consumers with an opportunity to personalise drinks, especially at home, offers a sense of novelty and can create an emotional connection with consumers.” The analyst adds that while flavour customisation is a particularly popular trend right now, there are various new methods being developed to make hot drinks feel personalised. Some manufacturers are investing heavily in foam art, which is currently generating a huge buzz. For example, the Ripple Maker coffee machine prints images on coffee foam using 3D techniques, which can replicate images uploaded by the user and print personalised messages. “The product offers genuinely new experiences of personalisation, with the technology capable of producing a coffee containing your own “selfie”, for example,” Zhupanova says. “However, it is currently far too expensive to appeal to the mass market.” While waiting for this kind of technology to become cheaper, manufacturers can take inspiration from more affordable solutions, such as the dissolvable latte art strips from Japanese company, Takara Tomy Arts Co. The item allows consumers to create a number of shapes in their beverage, including cartoon characters. “It is highly likely that concepts like foam art and dissolvable strips will remain niche, representing a novelty rather than a sustained trend,” says Zhupanova. “The personalisation concept that underpins them, however, will have a long-term impact on the hot drinks market.”

Related Posts

Image: JR Slompo/stock.adobe.com

Warnings Trump’s Brazil tariff will raise coffee prices

by Daniel Woods
July 11, 2025

United States (US) President Donald Trump has threatened to impose a 50 per cent tariff on Brazilian imports from 1...

Jollibee Group

Jollibee Group reports solid Q1 results following coffee acquisitions

by Georgia Smith
July 11, 2025

Majority stakeholder of Highlands Coffee, Jollibee Group has announced its unaudited financial results for the first quarter ending 31 March...

Image: Volodymyr/stock.adobe.com

Coffee roaster rallies community for flood relief

by Daniel Woods
July 11, 2025

Texan coffee chain Merit Coffee has announced it will donate 100 per cent of the proceeds from all hot and...

Please login to join discussion

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
Prime Creative Media launched Global Coffee Report in April 2011 with the aim of promoting, growing and informing the global coffee industry through the provision of the most relevant and current information and in-depth analysis from the sector’s most influential voices.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Global Coffee Report

  • About
  • Advertise
  • Subscribe
  • Magazine
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Latest News
  • Profiles
  • Products
  • Market Reports
  • Technology
  • Equipment
  • Marketing

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research & Development
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
  • About Us
  • Advertise with Global Coffee Report
  • Latest Magazine
  • Contact Global Coffee Report

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited