Consumer trust in third-party certifications grows

Fairtrade America

Fairtrade America, the Marine Stewardship Council (MSC) and the Non-GMO Project have co-hosted an educational panel outlining why consumers are increasingly purchasing products with people and the planet in mind.

Hosted at Natural Products Expo West in Anaheim, California on 11 March, RangeMe, a product discovery and purchasing platform, facilitated the panel, titled, ‘Little Labels, Big Impact: How Certifications Can Increase Sales and Protect People and the Planet.’ It examined the latest market research and key insights into why consumers prefer products that carry certification labels, which serve as shortcuts to sustainability, accountability, and trust.

“No matter what grocery store or aisle, there is a label to look for that will help the conscious shopper feel good about their purchase having a positive impact on our food system,” says Hans Eisenbeis, Director of mission and messaging at the Non-GMO Project.

“We are honoured to partner with the MSC and Fairtrade America to share compelling reasons why brands should lean into trusted certifications to give consumers confidence in their purchases.”

According to a recent study from GlobeScan, an independent research and strategy consultancy, 30 per cent of consumers agreed they are planning to live more healthily and sustainably when imagining a post-pandemic future.

Researched showed that 49 per cent of consumers are highly interested in hearing more stories about the farmers that grow the ingredients in their products, and 65 per cent of Americans believe supermarkets should remove all unsustainable fish and seafood products from their shelves.

Third-party certifications are increasingly one of the most effective ways to quickly communicate to shoppers that products are good for you, climate-friendly and produced responsibly.

“We are thrilled to join the Non-GMO Project and the MSC to discuss how certifications, like Fairtrade, help raise the voices of the farmers and workers who grow and craft the goods we purchase daily,” says Peg Willingham, Executive Director of Fairtrade America.

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