Da Vinci to launch rebranded bottles for Asia Pacific at Melbourne International Coffee Expo

Standing four and a half metres tall with illuminated lights, a large aluminium DaVinci bottle at stand 22 will be hard to miss when visitors enter the Grand Pavilion at the Melbourne International Coffee Expo from 23 – 26 May 2013. “DaVinci is a international sponsor of the World Barista Championships (WBC), so we wanted to have a large presence at MICE – and I think we will achieve that,” says Jeff Dutton, Sales and Marketing Director of DaVinci Gourmet products for Food Service Asia Pacific. “Visitors should be prepared for something unique and different from DaVinci. The large aluminium bottle symbolises our new brand image.” MICE will act as a launch pad for DaVinci’s rebranded bottles in the Asia Pacific, which have moved from the brand’s iconic “old man” to a “modern and clean” image. The DaVinci script logo was introduced to the United States in 2006; however, Jeff says that at the time the Asia Pacific market wasn’t ready for the “old man” to fade away. Now, Jeff says the timing is perfect to globalise the brand across various markets. “We want to concentrate on exposing our new brand DaVinci imagery and show the industry that we hold the same values,” he says. DaVinci will launch their new Non Dairy Frappe (Frappe Choice) products at MICE. The new range is a liquid mix, that is easily blended with ice. Jeff says the product is a great alternative to fizzy drinks and is keeping up with the demands for ice drinks. The DaVinci stand will serve their full range of beverage products at their counter bar, including the new Non Dairy Frappe drinks. DaVinci has long been a supporter of the Australasian Specialty Coffee Association and of the Australian, New Zealand and WBC competition scene for more than seven years. “MICE will be a great opportunity for DaVinci to continue to support the coffee industry in the Australasian Pacific and globally,” says Jeff. “It’s the first ever WBC in Melbourne and [DaVinci] has a realistic view of helping baristas develop their skills and creating quality coffee products with flavour. Whether you’re a competitor or not, everyone wants to help promote the industry. It’s a great feeling to be involved.” For more information on the Melbourne International Coffee Expo, taking place from 23 – 26 May at the Melbourne Showgrounds, visit www.internationalcoffeexpo.com