Design in Coffee and New in Coffee now accepting public submissions

The Specialty Coffee Association (SCA) has opened public submissions to two digital platforms — Design in Coffee ( and New in Coffee (

Both platforms were launched earlier this year to showcase the latest innovations and product launches across the specialty coffee industry.

Design in Coffee hosts inspirational design throughout the global coffee industry, within four categories: branding, packaging, spaces, and vessels.

Submissions to Design in Coffee are priced at US$250.

New in Coffee features the latest product launches and is built to be a comprehensive resource for consumers and businesses alike.

Submissions to New in Coffee are priced at US$400 and are now being accepted in the following categories:

  • Coffee Accessories
  • Commercial Coffee Preparation & Serving
  • Commercial Cold Brew Coffee Preparation & Serving
  • Consumer Coffee Preparation & Serving (Non-Electrical)
  • Open Class
  • Roasting Equipment & Tools
  • Specialty Coffee Beverage Additive
  • Specialty Non-Coffee Beverage Stand-alone
  • Technology

Submissions to both platforms may post photos and videos, detailed product descriptions, company contact information, and other relevant information in English or your language of choice.

A US$50 discount on submissions fees to both platforms is available for SCA members submitting their first entry.

At launch, Design in Coffee and New in Coffee were exclusively populated with entries from the Design Lab and Best New Product competitions, previously scheduled for the 2020 Specialty Coffee Expo in Portland, Oregon.

Design Lab and Best New Product will continue to live on as much-loved on-site activations at annual SCA trade shows.

For more information, contact emailing or

Image: Verve Coffee Roasters

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