Boncafe Middle East, part of the Massimo Zanetti Beverage Group, signed a strategic partnership agreement with the Dubai Multi Commodities Centre (DMCC) Coffee Centre earlier this month to source locally roasted coffee.
This is set to enhance trade flow in Dubai and improve Boncafe’s brand position by allowing its product line to penetrate the wider Middle East and North Africa (MENA) markets.
Executive Chairman and CEO of DMCC Ahmed Bin Sulayem says that DMCC is proud to partner with Boncafe to provide them with a range of bespoke services to facilitate their global trade.
“This collaboration underpins our strategy of providing world-class services, from roasting and quality control through to packaging and distribution, that cater to the entire coffee value chain,” Sulayem says.
DMCC says that the United Arab Emirates (UAE) is one of the most developed coffee markets in the region, and its coffee culture continues to rise with increasing demand for high quality and locally produced coffee.
“To partner with DMCC is a natural progression for the Boncafe and Massimo Zanetti Beverage Group and this further shows the Group commitment to develop locally roasted UAE coffees,” says Boncafe’s CEO MENA and Group Executive Director Tony Billingham.
DMCC says that the agreement is set to further enhance its position and bring added value to Dubai by boosting the import of green coffee sourced from Africa, Latin America, and Asia.
The institution adds that the local production of a range of coffee will meet the growing demand for locally and freshly roasted coffee in the country.
The DMCC Coffee Centre caters to farmers, exporters, traders, roasters, and retailers, and offers infrastructure and services for green bean storage, processing, roasting, packing, and delivery of coffee.
For more information, visit the DMCC Coffee Centre website.