Dunkin’ has changed its espresso recipe for the first time since the restaurant chain began serving espresso in 2003. The new recipe, launched as part of Dunkin’s new handcrafted espresso experience – which also includes new equipment, packaging, and a line-up of espresso-based drinks – on 14 November. “Relaunching espresso in our restaurants nationwide has been a tremendous undertaking, from installation of the new espresso machines, to the creation of the new, bolder taste profile, to the extensive employee training. This is a transformative initiative, and it would never have happened without the total alignment and support of our franchisees,” Dunkin’ U.S. Chief Operating Officer Scott Murphy says. Dunkin’ says its espresso relaunch is one of the most transformative product initiatives in the brand’s recent history, including when the brand first launched espresso in 2003. The company says the new recipe provides a stronger and more robust flavour profile. “We believe the rich and smooth taste of our new handcrafted espresso creates a powerful new choice for America’s growing community of espresso drinkers. We look forward to proving it to America with each sip, beginning now,” Dunkin’ U.S. Chief Marketing Officer Tony Weisman says. Dunkin’ says it will host espresso samplings, offers and promotions over the next six weeks to celebrate the launch.
Dunkin’ will also add two new espresso drinks, Iced Cappuccino and Iced Americano, to its menu. The Iced Cappuccino is brewed with freshly ground espresso beans and then blended with milk and served over ice while the Iced Americano blends a double shot of Dunkin’s espresso with water. Related stories: Dunkin’ signs five-year agreement with World Coffee Research Dunkin’ drops its Donuts Dunkin’ Donuts invests US$100 million in upgrades Earlier this year, Dunkin’ was rebranded from Dunkin’ Donuts to emphasise its beverage-focused strategy. Dunkin’ also announced plans to invest approximately US$100 million into the Dunkin’ United States business, more than half of which is committed to restaurant equipment.