Dunkin Brands Group will invest approximately US$100 million in a refurbishment of its Dunkin’ Donuts chain, the Wall Street Journal (WSJ) reports. “We believe this is a unique chapter in our brand’s history,” Dunkin’ Brands Finance Chief Katerine Jaspon tells WSJ. “Which is why we are contributing significant capital alongside our franchisees for the first time.” The development will see 50 test stores across the United States better equipped to serve customers ordering on mobile devices, including dedicated pickup areas, digital kiosks and expanded drive-through windows. While part of the investment will be put into infrastructure and training, WSJ reports the majority will be used on store equipment that assists the “on-the-go beverage strategy”. Dunkin’s investment has been attributed to concerns over increased competition with Starbucks and McDonalds in the US. Starbucks recently signed a licensing agreement with Nestlé, while Coca-Cola acquired British chain Costa Coffee. Dunkin’ opened its first next generation concept store in Quincy, Massachusetts in January this year. Dunkin’ Donuts recently partnered with Alexa to launch an online ordering process.
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