Dunkin’ Donuts to serve cold brew

Dunkin’ Donuts is expanding to cater for those who prefer their coffee cold, announcing that cold brew coffee is now available at participating Dunkin’ Donuts restaurants in the Metro New York and Los Angeles markets. According to The NPD Group’s Crest information service, Dunkin’ Donuts is the number one retailer in the iced coffee category in the United States. “As the country’s leader in cold coffee, we are constantly exploring new options, inspired by market trends and guest and crew feedback, in order to provide our busy, on-the-go guests with even more options any time of day,” said Chris Fuqua, Senior Vice President of Dunkin' Donuts Brand Marketing, Global Consumer Insights & Product Innovation. “Our new Cold Brew coffee is made daily in small batches and the longer brewing process extracts the flavours differently than our famous iced coffee, providing our guests a rich, smooth coffee with an inherently sweeter flavour reminiscent of dark chocolate.” The introduction of cold brew coffee is the latest in a series of extensions to the brand’s coffee offerings. Last year, Dunkin’ Donuts introduced the Macchiato to its line of espresso-based beverages. In May, the brand also added new Heath and Almond Joy iced coffees for a limited time, giving guests the chance to enjoy the flavours of their favourite candy bars in their iced coffee throughout the Northern summer.

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