Dutch Bros appoints retail veteran to Board of Directors

Dutch Bros

Serving in a range of executive-level roles with more than 13 years’ experience as a public board member, Shelley Broader has been appointed to the Board of Directors for drive-thru coffee chain Dutch Bros Coffee.

“As Dutch Bros continues to grow, it’s critical that we expand the expertise on our board,” says Joth Ricci, President and Chief Executive Officer of Dutch Bros.

“Shelley’s experience as a senior executive, her depth of knowledge around leading people and teams, and her passion for brands that make a difference will be invaluable to Dutch Bros. We look forward to her contributions.”

Broader has led a variety of multinational brands across the sectors of mass retail, apparel, grocery, banking, and wealth management, at companies such as Chico’s FAS and Walmart International.

These include as a CEO, General Manager and Corporate Director, with Broader successfully running large domestic and international businesses, accounting for up to $65 billion in revenue.

According to Dutch Bros, she has also been recognised for global leadership, strategy, execution, and management of iconic retail brands.

“Dutch Bros is an exciting, fresh brand that truly resonates with its customers and strives to exceed their expectations,” says Broader.

“I have a passion for fast growing companies with an energetic, inclusive culture built on customer excellence, product innovation, and digital transformation. I look forward to continuing that work with Dutch Bros.”

In addition, Broader has served at organisations such as Raymond James Financial and Inspire Medical Systems.

While serving as CEO of Chico’s FAS, CEO and President of Walmart International EMEA, Walmart Canada, and President and COO of Michael’s Stores, Broader helped maintain each organisations position at the forefront of its consumer sector.

Founded in 1992, Dutch Bros focuses on quality hand-crafted and high-quality beverages with the franchise consisting of 470 locations across 11 states as of 30 June 2021.

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