American coffee chain Dutch Bros Coffee, which operates in seven western states, will dedicate 100 per cent of its profits to COVID-19 medical first responders through #FirstRespondersFirst.
“Givebacks are part of our DNA,” says Travis Boersma, CEO of Dutch Bros. “We’re thankful to be able to support and serve our communities right now.”
Donations to #FirstRespondersFirst provide critical supplies, equipment, and resources to frontline healthcare workers.
“#FirstRespondersFirst is a really amazing initiative making a huge difference right now. We’re honoured to help support this fund,” Boersma says.
“We started this business not just to sell coffee, but to impact our customers and communities in positive ways. We hope we can do that this April and be a light in these dark and difficult times.”
Dutch Bros organises multiple giveback programs each year, from companywide efforts to hyperlocal programs to help those in need. Its philanthropic arm, the Dutch Bros Foundation, earlier this week dedicated an additional $1 million to help those impacted by the pandemic.
Dutch Bros Coffee is one of the United States’ largest privately held drive-thru coffee companies, with more than 380 locations and approximately 12,000 employees in seven states.
#FirstRespondersFirst is an initiative of Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to provide first responder healthcare workers with physical and psychological resources they so desperately need as they serve on the frontlines of the COVID-19 pandemic.
For more information, visit www.dutchbros.com/news-events/community-wellness