Dutch foodservice organisation Albron has expressed its intention to acquire specialist coffee chain Coffeecompany from global coffee brand JDE Peet’s.
This is expected to occur in July 2021, subject to pre-closing limitations.
Established in 1996, the Coffeecompany has 31 branches in cities across the Netherlands with its own roastery located in Amsterdam. JDE Peet’s acquired the company at the end of 2011.
This move is expected to increase Albron’s presence in high-traffic locations through Coffeecompany’s national coverage. This acquisition comes as part of Albron’s overarching expansion plans to become a market leading foodservice organisation.
“Coffeecompany has been a recognisable Dutch coffee concept in city streets for 25 years and has many loyal customers,” says Jan Willem Hilbron, Chief Commercial and Operating Officer at Albron.
“A coffee concept is often the cornerstone in building a location cluster. That is why this chain is a valuable addition to our portfolio. In addition, the connection with the organisation is very good. We plan to open another 18 Coffeecompany outlets by 2025.”
While Albron will take over all Coffeecompany employees and franchise activities, the company is expected to continue to operate under its own brand name and identity.
Albron currently has 700 locations across Europe and has experienced rapid growth since 2016 with its own concepts and street brands such as Anne&Max and Le Perron. The company’s goal is to be supplying healthy food and beverages to 250 000 guests by 2025.