Expat Roasters to pit humans against machines

Expat Roasters

It will be humans versus machines at this year’s Jakarta Coffee Week (Jacoweek) when Expat Roasters introduces what it says is a ground-breaking concept that merges the artistry of human coffee roasting with cutting-edge AI technology.

The Indonesian specialty coffee roastery and café chain will unveil ‘Art Vs Science’, a concept that allows attendees to taste and compare coffee blends that are crafted by both human and AI roasters.

Shae Macnamara, Founder & CEO of Expat Roasters, says he is excited to introduce the concept at Jacoweek.

“At Expat Roasters, we’ve always been driven by a passion for excellence in coffee craftsmanship and this year, we’re thrilled to introduce a fusion of artistry and technology like never before,” he says.

“Our collaboration with AI represents a new frontier in coffee, where human expertise and cutting-edge algorithms come together to create exceptional coffee experiences.

“We invite everyone to join us at Jacoweek 2023 to explore this exciting journey of flavour innovation and to vote for their favourite blend.

“It’s a taste of the future, and we can’t wait to share it.”

Expat Roasters says the initiative highlights the company’s commitment to pushing the boundaries of coffee roasting and showcasing the potential of AI in the world of specialty coffee.

Expat Roasters wholesales across Indonesia and operates stores in Bali, Surabaya, and Jakarta.

Jacoweek runs from 3 to 5 November at the Indonesia Convention Exhibition.

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