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Home News

Fairtrade Canada wins inaugural sustainability award

by April Hawksworth
November 15, 2024
in Fairtrade, News, Sustainability
Reading Time: 2 mins read
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Image: somchai20162516/stock.adobe.com

Image: somchai20162516/stock.adobe.com

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Fairtrade Canada has been awarded the inaugural Sustainability Award by the Coffee Association of Canada (CAC) at its annual conference.

The CAC’s Sustainability Award celebrates organisations that drive meaningful change and set new standards for sustainability.

In a statement, Fairtrade said this recognition highlights its effort to build more equitable and environmentally responsible coffee supply chains, with a strong focus on supporting coffee-growing communities in countries of origin.

“The Coffee Association of Canada was pleased to introduce our inaugural Sustainability Award at this year’s Conference,” says CAC President Robert Carter.

“We were very proud to present our first Sustainability Award to Fairtrade Canada, a leader in sustainability. Fairtrade’s efforts not only create a positive impact on coffee-producing communities and the environment but also raise awareness among Canadian consumers about the importance of ethical sourcing. This award celebrates Fairtrade’s unwavering commitment to creating a fairer, more sustainable future for all.”

By supporting companies in meeting Fairtrade’s social, economic and environmental standards, Fairtrade Canada helps Canadian businesses enhance the integrity of their supply chains while promoting fairness and transparency at every step.

Canada is the third largest buyer of Fairtrade coffee globally and has seen a 3.2 per cent increase in sales in 2024.

“This recognition reinforces our long-standing role as pioneers in creating meaningful change in the coffee industry,” says Julie Francoeur, Fairtrade Canada CEO.

“Fairtrade has been at the forefront of driving impact for coffee farmers and ensuring that consumers can confidently make choices that align with their values and create real, lasting benefits for farmers and their communities.”

The award also recognises Fairtrade Canada’s efforts to educate Canadian consumers on the importance of sustainability and fairness in coffee. Through its Fair Trade Programs, Fairtrade Canada has partnered with campuses and schools across the country to nurture a new generation of leaders committed to making sustainable choices.

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