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Farmer Brothers names John Moore permanent CEO

john moore

Farmer Brothers has appointed John Moore as President and CEO after he has served as interim CEO since October 2023.

“John has more than 30 years of experience in the coffee industry and has worked directly in every stage of the coffee value chain at both a national and international level,” says Farmer Brothers Chairman of the Board Dave Pace.

“His deep expertise and proven leadership will guide Farmer Brothers as we reposition the company and focus on leveraging our nationwide direct store delivery system to build a differentiated and sustainable platform for growth.”

Moore served as Farmer Brothers’ Head of Coffee prior to being named interim CEO, where he was responsible for the company’s green coffee procurement, research and development.

Moore previously served as CEO for Vassilaros Coffee from 2018 to 2023 prior to joining the company.

“This is an exciting time at Farmer Brothers and I am honored to be able to lead our talented team as we adapt to the ever-changing consumer landscape and continue to provide the high-quality coffee, tea and culinary products our customers have relied on for more than a century,” says Moore.

“I’m excited about our ability to capture the future potential of the company as we streamline our processes, improve our focus on service and increase our product offerings.”

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