FieraMilano sees new partnerships as HostMilano 2021 wraps up


The 2021 HostMilano, which ran from 22 to 26 October alongside two other trade shows and the World Coffee Championships, has come to an end after a successful four days.

“The gamble of going back to meeting in person proved to be a winner,” says Luca Palermo, CEO and General Manager of Fiera Milano, the event’s host and organiser since 1920.

“There was a great desire to do business live, as shown by the meetings of the more than 150 thousand visitors with more than 2700 companies. Together with the new agreements signed by Fiera Milano, this liveliness reinforces the supply chain approach that the Italian agri-food and hospitality ecosystem needs to present itself abroad in an organic way”.

FieraMilano says there were crowded aisles and lively exchanges at the stands. Also running alongside HostMilano was food trade fairs TuttoFood and MeatTech.

HostMilano says together, these events have strengthened the city of Milan as a European exhibition hub and for the international promotion of Italian excellence.

As part of a continuous and organic strategy, FieraMilano says there was a constant increase in international buyers, which was achieved in collaboration with the ICE agency.

Its recent agreement with Informa Markets, leaders in the trade fair section with 450 events in its portfolio will see the companies taking part in Fiera Milano events given even more strategic access to foreign areas.

“The collaboration between Fiera Milano and Informa Markets starts from the food and hospitality sectors, where we are international leaders, and then continues in other sectors,” says Palermo.

“We are certain that this alliance can represent a further opportunity for internationalisation to be offered to companies participating in trade fairs.”

Among the first events which will see this agreement come into effect is the next edition of FHAHoReCA, held from 10 to 13 May 2022 in Singapore. The event is dedicated to food and hotellerie organised by Singapore’s Informa.

The new partnership between Filiera Italia and Coldiretti will also promote ‘Made in Italy’ agri-food products around the world in innovative ways, with the aim of doubling the value of exports.

“Our ambition remains unchanged: we want to strengthen ourselves as a European hub capable of hosting congresses and events with a global reach. This is why we are increasingly focused on activating partnerships with major international players,” says Palermo.

With the conclusion of the event, FieraMilano says both HostMilano and TuttoFood have confirmed themselves as platforms not only for business, but for presenting data and research, sharing knowledge, international competitions, and discovering new trends.

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