• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Tuesday, July 8, 2025
Newsletter
SUBSCRIBE
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
  • Latest News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
No Results
View All Results
Home

FNC’s Juan Valdez gets COVID safe

by Staff Writer
August 21, 2020
in News
Reading Time: 2 mins read
A A
Share on FacebookShare on Twitter

The Colombian Coffee Growers Federation (FNC), for the first time in its history, has temporarily modified its logo in response to the COVID-19 pandemic.

To promote elemental self-care and hygiene measures and avoid spreading COVID-19, Juan Valdez and the mule Conchita appear with masks, social distancing, covering their nose and mouth when coughing or sneezing, or washing hooves and hands.

As part of its mission, the FNC says its actions have always pursued a higher purpose for the benefit of coffee growers and their families, its “raison d’être”, and the current health situation is no exception.

At a time when the world is undergoing the consequences of the pandemic, the actions of the FNC aim to have an even greater impact to promote self-care and prioritise health.

“I always have showed and will show the greatest respect for what our institutional logos and symbols mean, and today we resort to them to make a global call for raising awareness and following elemental rules to protect the lives of coffee growers, pickers, the coffee community, and the population as a whole,” FNC CEO Roberto Vélez says.

In addition to the intervention of the logos, the campaign also uses common languge and popular idioms, including a jingle that paraphrases the well-known song Allá arriba en aquel alto (Up there in that high place) by Professor Yarumo.

Related Posts

The Tea and Coffee Industry in South Africa 2025 report focuses on the tea and coffee industry in South Africa.

Report reveals insights into South African coffee market

by Georgia Smith
July 4, 2025

The latest Tea and Coffee Industry in South Africa report has been published, covering a range of topics from processing,...

Pure-play coffee company, JDE Peet's is set to release its strategy that outlines it roadmap to drive performance growth.

JDE Peet’s reveals growth strategy

by Georgia Smith
July 4, 2025

Pure-play coffee company JDE Peet's has released its future growth strategy, outlining its roadmap to drive performance growth and consolidate...

Thermoplan celebrates the World Latte Art Championship 2025 as the highlight of the World of Coffee in Geneva event.

Thermoplan celebrates World Latte Art Championship

by Georgia Smith
July 3, 2025

Swiss Coffee equipment brand Thermoplan celebrates the World Latte Art Championship 2025 as the highlight of World of Coffee Geneva....

Please login to join discussion

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
Prime Creative Media launched Global Coffee Report in April 2011 with the aim of promoting, growing and informing the global coffee industry through the provision of the most relevant and current information and in-depth analysis from the sector’s most influential voices.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Global Coffee Report

  • About
  • Advertise
  • Subscribe
  • Magazine
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Latest News
  • Profiles
  • Products
  • Market Reports
  • Technology
  • Equipment
  • Marketing

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • News
  • Features
  • Business Leaders
  • Profiles
  • Equipment
  • Research & Development
  • Technology
  • Events
    • International Coffee Events
    • World Coffee Events
  • Market Reports
  • Sustainability
  • About Us
  • Advertise with Global Coffee Report
  • Latest Magazine
  • Contact Global Coffee Report

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited