Folgers and Dunkin Donuts coffee set for price cut

Two of the US’ most recognisable coffee brands are set to reduce their prices, according to an announcement from their parent company, JM Smucker. The company says that consistently lower green coffee prices have enabled them to reduce the price of their packaged coffee, sold under the Folgers and Dunkin Donuts brands, by an average of 6 per cent. Some media analysis of the move suggests that the company could be cutting its prices in order to better compete against other brands in the supermarket segment. The price cut will not, however, extend to the company’s K-Cup offerings – the dominant single-serve format in the US market.

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