Former SCAE Executive Director David Veal to leave the SCA

The Specialty Coffee Association (SCA) has announced that David Veal will leave the association at the end of June 2018. Veal was Executive Director of the Specialty Coffee Association of Europe (SCAE) from 2011 until 2017, and oversaw a strong growth in its membership, activity and engagement in the coffee community. Lately, he has been acting as Executive Ambassador for the SCA, working with the various partners of the association to promote specialty coffee at all stages of the value chain. “I have been blessed and privileged to have served our specialty coffee community whilst travelling on a great journey both with SCAE and latterly with the fledgling SCA, and have made so many good friends along the way,” Veal says. “Our association, and indeed our industry, is now entering a new and exciting phase and I wish all of my colleagues and friends great success in the coming months and years as they help shape the future of our coffee community. I will move on to pastures new, hopefully in the coffee industry, so I am sure that our paths will cross, both in the next few weeks, and in the future.” Veal will attend World of Coffee, the SCA's annual European trade show taking place in Amsterdam from 21 to 23 June. For more information, please visit

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