Franke Coffee Systems announces showroom opening in Japan

Franke Coffee Systems

Swiss coffee machine manufacturer Franke Coffee Systems celebrates the opening of its new business location in Japan. This space is dedicated to creating premium coffee experiences for customers, guests, and visitors, as well as to reinforce the company’s presence in the Japanese market.

The new business premises house the showroom, training facilities and workplace for the local team in Japan. The opening marks another important milestone in Franke’s evolving strategy in Asia, following the registration of its own master distribution license in Japan in 2021.

“Asia Pacific is one of the world’s fastest growing regions for coffee consumption and with the latest opening in Japan, we will provide a platform to our partners and customers showcasing our solutions that perfectly satisfy the market’s growing demand for premium coffee beverages even better,” says Marco Zancolò, CEO of Franke Coffee Systems.

The celebration saw members of the Franke Coffee Systems’ leadership team and Counsellor Trade and Investment and Head Swiss Business Hub Japan, Claudio Mazzucchelli, at a Sake Barrel Ceremony, a Japanese tradition to celebrate the transition to a new stage.

Another highlight of the event includes a coffee making demonstrated by Makoto Asamoto, a Japanese Restaurant and Café Adviser, using the Franke A800 with Flavor Station to prepare matcha coffee, an especially designed coffee to celebrate the opening for all the participating guests at the event.

“The mission of the Franke Coffee Systems Japan team is to better assist our partners and customers in serving the Japanese market,” says Ikuo Murakami, Managing Director of Franke Coffee Systems Japan.

“This is the place where we can create a moment with our partners and clients, so that they get to know us better and benefit from the expertise and knowledge that we are willing to impart.”

The especially designed showroom provides hands-on access to Franke’s A-Line portfolio of fully automatic coffee machines, from the compact, award-winning A300 to the A1000, as well as the SB1200 Specialty Beverage Station.

Franke also presented its signature Coffee Technologies, iQFlowTM, FoamMasterTM, CleanMaster, IndividualMilk Technology, Franke Digital Services and more.

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