The Franke Group, owner of Franke Coffee Systems, has launched new branding on all relevant touchpoints to refresh its industry positioning.
True to its belief of constant improving and delivering the best customer experience, Franke Coffee Systems’ new company website is the first touchpoint to be launched in the new look, adding weight to the new brand concept and refreshed branding.
The state-of-the-art site is developed and designed in a modular and interactive way that inspires the visitors to navigate from one topic to the other. It provides access to relevant content like industry solutions and reference cases and gives a strongly improved user-friendly experience.
“We seize this opportunity to reinforce our already well-established slogan ‘It’s all about the moment’ while giving us a refreshed, modern look. With this step we underpin our mission to offer outstanding customer experience and most individualized solutions for every coffee business,” says Marco Zancolò, CEO of Franke Coffee Systems.
In 2019, Franke Coffee Systems launched a new positioning concept that manifests the company’s experience in the coffee industry. ‘It’s all about the moment’ underlines Franke’s ambition to always put customers and their various coffee business needs at the centre, creating unforgettable coffee moments with every cup.
With the new website, Franke Coffee Systems also introduces its unmatched tool, the virtual Coffee Machine Finder. In a convenient, easy to navigate, and practical path the visitors follow just a few steps to find the Franke solution that suits their coffee business best.
“With the launch of our new website, we bring our ambition to offer memorable customer experiences and user friendliness at every customer touchpoint a step further. The Franke Coffee Machine Finder is a powerful tool to discover the right coffee solution for every business and makes exploring our vast, modular portfolio a breeze.” says Marco Zancolò.
For more information, visit coffee.franke.com