Franke Coffee Systems is attending the World of Coffee trade show, taking place from 22 to 24 June in Athens, Greece. This marks its first-time attendance with a dedicated booth where the company will showcase its latest product line, Mytico.
According to Franke Coffee Systems, Mytico represents a significant advancement in coffee machine technology, tailored to meet the demands of today’s baristas. The Mytico coffee machine line spearheads the introduction of Franke’s new product category, BeyondTraditional, blending cutting-edge technology, Swiss quality, Italian design, and the timeless aesthetic of a traditional portafilter machine.
“We are thrilled to participate in the World of Coffee show and introduce Mytico to the coffee community,” says Roman Probst, Vice President EMEA at Franke Coffee Systems. “We at Franke constantly strive to push boundaries and exceed expectations. Mytico represents the perfect fusion of innovative technology and traditional charm, enabling baristas to unlock their full potential while delivering exceptional coffee experiences.”
Franke Coffee Systems’ Brand Ambassador, Wojciech Tysler, will be participating in the World Barista Championship, taking place at World of Coffee.
“We are immensely proud that our Brand Ambassador will compete in the World Barista Championship,” says Jessica Zoehner, Vice President Global Marketing at Franke Coffee Systems. “His wealth of experience, remarkable achievements, and unwavering passion for the art of coffee preparation make him the perfect representative for our brand. We are confident that he will leave a lasting impression and inspire coffee enthusiasts worldwide.”
Franke Coffee Systems’ Coffee Competence Manager, Inga Schaeper, will also co-host the workshop ‘Espresso extraction and beverage creation on fully automatics’. This is the first time World of Coffee will feature a workshop with fully automatic coffee machines. The session will focus on the details of espresso extraction and beverage preparation, providing attendees with valuable insights and knowledge, all aimed at achieving perfect taste profiles.
To learn more, visit coffee.franke.com.