Coffee Business News, Technology

Franke unveils new digital platform

Franke Coffee Systems

Franke Coffee Systems is launching its new virtual platform, Franke Digital Coffee Machine Explorer.

The digital environment introduces personalised visits for exploring Franke’s full range of fully automatic coffee machines, as well as Franke Coffee Technologies.

Franke’s Head of Global Marketing, Jessica Zöhner, says she want visitors to feel comfortable within its new digital environment.

“Our visitors can enter this virtual environment easily to discover solutions that work for their coffee business,” she says.

The platform also provides the opportunity to identify comprehensive solutions for businesses of all sizes and various customer segments.

The website includes guided tutorials, presenting each coffee machine and technology within short videos.

The company says it’s convenient, easy to navigate, and thorough, where each visitor can follow just two steps to find Franke solutions they should consider for developing and strengthening their coffee business.

“What’s great is that it all happens at their convenience and from the comfort of wherever they find themselves,” says Roman Probst, Head of Global Sales at Franke Coffee Systems.

“The user-interface is optimised for smartphone and tablet, allowing our guests the freedom to reengage with each solution’s narrative, any time.”

In keeping with its unique branding approach, “It’s all about the moment”, Franke says it’s infusing this new take on a virtual experience with very human touchpoints.

“Identifying tailored solutions and configurations for their specific coffee business environments is more intuitive and easier than ever,” says Probst.

Franke says visitors can expect an engaging, personal experience around its complete portfolio, from the A300 to the A1000, the Specialty Beverage Station, to the barista-favourite, the S700.

Franke Coffee Systems, a division of the Franke Group, is a technology and solution provider of fully automatic coffee machines for professional coffee making needs.

For more information, visit the Franke Coffee Systems webpage.

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