German coffee market continues to grow, says 2021 report

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The German Coffee Association (GCA) has reported renewed growth in the coffee market after a strong year in 2020.

The 2021 German coffee market report found per capita consumption of coffee rose from 168 to 169 litres.

That corresponds to around 500 million more cups compared to 2020, which were drunk across Germany last year.

The GCA says the positive development in 2021 is primarily the result of increased sales of roasted coffee in the food retail sector.

“Lockdown and working from home led to increased coffee consumption by 2.1 per cent,” says Holger Preibisch, CEO of the GCA. “The pandemic is therefore a motivator for fresh and uncomplicated enjoyment with the push of a button.”

In 2021, the decline in the out-of-home coffee market continued, but at a lower level than in 2020, losing 5.7 per cent compared to the previous year.

In total, the coffee market in 2021, excluding the soluble coffee segment, showed an increase of 0.4 per cent, since the losses of out-of-home consumption were more than compensated by the growth of coffee consumption at home.

“We are looking positively into the future for 2022. The level of consumption out-of-home was at the pre-corona level in the third quarter,” says Preibisch.

“This shows that the consumer is just waiting to drink coffee in the catering sector again. With the recent political easing measures, we therefore expect increased growth in out-of-home coffee consumption in 2022.”

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