The global coffee industry is set to grow an average of 4.7 per cent year for the next four years, according to Research and Markets (R&M). R&M released a report in March looking at growth potential, forecasting that the strongest market growth will occur in Kenya, with an annual increase of 21.6 per cent each year for the next four years. R&M predicted annual market growth in Senegal of 18.7 per cent, Panama of 18.2 per cent, Morocco of 14.8 per cent and Bolivia of 12.7 per cent. Roasted coffee currently accounts for 44.8 per cent of the global demand, according to the report. The remaining market share is divided between coffee concentrates, extracts and essences at 31.3 per cent, preparations of coffee concentrates, extracts and essences at 10.8 per cent, not roasted/decaffeinated coffee at 8.4 per cent, roasted/decaffeinated coffee at 3.2 per cent, roasted coffee substitutes, concentrates, extracts and essences at 1 per cent and coffee skins and husks at 0.4 per cent. The industry report states that from 2008 – 2014 the market saw average annual growth of 9.1 per cent. France, Germany, Italy, Japan, and the United States currently represent the largest coffee markets.