GMCR changes name to Keurig Green Mountain

Green Mountain Coffee Roasters has changed its company name to Keurig Green Mountain, Inc. Shareholders approved the new name at the company’s annual shareholder meeting held in early March. The company will retain its ticker symbol of “GMCR” on the NASDAQ stock exchange. “The name Keurig Green Mountain brings together our two strongest brands, Keurig and Green Mountain Coffee, into one single and powerful corporate identity that symbolises the strength of our business and the unity of our team, while also recognizing our strong heritage,” said Keurig Green Mountain’s President and CEO, Brian Kelley, in a statement. The Company’s Canadian subsidiary, formerly GMCR Canada Holding, Inc., also becomes Keurig Canada Inc. effective immediately. The Company’s consumer facing brands, including Keurig and Green Mountain Coffee among others, will not change and consumers will continue to be able to purchase the brands they know and love on shelf and online. The company has adopted a new logo to reflect the name change. The new visual identity, like the new name, draws from elements of the Company’s former corporate visual identity and its Keurig brand identity.