GMCR introduce first single-serve with large brew capability

Green Mountain Coffee Roasters (GMCR) released details on 29 January on a new system able to brew both single-serve and a carafe of coffee. The new K-Carafe capability for its Keurig 2.0 Brewing System will be available for sale in Fall 2014. Keurig 2.0 brewers will be the first system to brew both one cup using a single serve pack and a carafe of coffee using the new Keurig K-Carafe pack. “Both current Keurig brewer owners and non-owners told us the brewer functionality they wanted most was the ability to brew both a single serving and a pot of coffee from one system with Keurig speed, convenience and brand choice,” said Brian P. Kelley, President and CEO of GMCR in a statement. “Our next generation Keurig 2.0 brewers will do just that.”  The company noted that a number of GMCR’s Keurig family of beverage brands, including partner varieties, will be available in the K-Carafe pack format upon introduction of the new Keurig 2.0 system, with additional brands and beverages to be added over time. 

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