GMCR is world’s largest purchaser of Fair Trade coffee for third year running

Green Mountain Coffee Roasters (GMCR) has been recognised by Fair Trade USA as the world’s largest purchaser of Fair Trade Certified coffee in 2012, for the third consecutive year. Since the debut of GMCR’s first Fair Trade Certified coffee in 2000, the company’s purchases have delivered more than US$22 million in community development funds to coffee farmers. The company purchased more than 54 million pounds of Fair Trade Certified coffee in calendar year 2012. This includes coffee certified in the US by Fair Trade USA as well as Fairtrade Certified coffee in Canada, which is certified by Fairtrade Canada. “What’s most important about this recognition is that GMCR’s purchases enable us to have a greater impact on the lives of more coffee farmers. That’s why we first embraced the Fair Trade movement years ago,” said GMCR’s Vice President, Coffee Sourcing & Excellence Lindsey Bolger. “We look forward to continuing our commitment to Fair Trade as the movement evolves. Ultimately it’s the combined strength of all coffee buyers, along with coffee consumers, that can make the greatest difference in coffee-growing communities around the world.”