Goglio to launch e-commerce offering at Host

Italian packaging manufacturer Goglio is set to unveil its new online sales portal, Goglio eSpress at this year’s Host in Milan, which will run from 20 to 24 October. This new service consists of a new online sales portal dedicated to small coffee roasters. Goglio’s products are now available also for short-run productions, personalised flexible packaging in reels or preformed bags, in addition to the anonymous bags. Goglio ESPRESS has been created to facilitate the production of small personalised quantities and shorter delivery times in comparison with roto or flexo supplies. This is possible thanks to digital printing technology, which has been available from Goglio since 2016, that can cut production scraps and reduce gap time between the artwork preparation and production itself. Small coffee roasters will have the chance to use personalised quality packaging, as an alternative to neutral bags with labels. From now on their packs will express personality, communicate their identity, widening their marketing opportunities ate the same time. The immediacy of the artworks transfer to the printer allows frequent, even real-time changes. Each pack can be potentially different from the other in details: text language, design, colors, messages, information, graphic elements or unique anti-counterfeiting codes. This feature opens new market opportunities, the product can differentiate and change according to business, consumers, seasonal products, geographical distribution or specific events or holidays (Christmas, concerts, sports events). Visit Goglio in Hall 14, Stand C22, D21 to see their new online service for yourself.

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