Green Mountain Coffee Roasters (GMCR) has announced the launch of Fair Trade Certified Green Mountain Coffee Three Continent Blend, which uses beans from three distinctive coffee-growing regions around the world. “Three Continent Blend elevates the coffee experience through its rich and complex aromatics and perfect balance of flavour,” GMCR’s Vice President, Coffee Sourcing & Excellence, Lindsey Bolger, said in a statement. “Behind every cup is a journey of thousands of miles, and we’re proud to unite these flavours in one exceptional blend.” The new offering is being released just ahead of the 10th Annual Fair Trade Month in October. The new blend will be available in K-Cup pack and as ground beans.