Green Mountain Coffee Roasters opens first Keurig store

Green Mountain Coffee Roasters (GMCR) has opened the doors of its first Keurig store in Burlington, Massachusetts. The Keurig store is designed to showcase the full line of Keurig brewing systems in one place. The store features a Pick-a-Pack wall, where shoppers can build their own boxes of individually-selected Keurig Brewed beverages. The first 100 Keurig customers to walk through the doors of the store on its opening day were surprised with a complimentary Keurig Vue V700 single-cup brewer.

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