Market Reports

Gruppo Cimbali GM Enrico Bracesco predicts a challenging 2022 for the coffee industry

Each year GCR invites industry leaders to share their hopes, fears and expectations for the year ahead, in what is expected to be one of rejuvenation and unity for the global coffee market. 

2022 will still be a challenging year for the coffee industry due to the effects of inflation, supply chain, and the availability of raw materials.

This volatility motivated us to change, to rethink our existing business models and quickly adapt to these conditions, which might occur on a regular basis in the long run. The vision must be on a global scale.

Companies that are open to take advantage of new technologies and forge new partnerships will be able to rely on further flexibility and innovation opportunities.

We as Gruppo Cimbali are aiming to use technologies like IoT and connectivity for the development of our machines, both traditional and fully automatic, that can be remotely managed and operated, to increase productivity and ensure safety.

New functionalities that allow the barista to guarantee the highest quality in the cup and, at the same time, gather useful information aimed to constantly improve the grinding of coffee and to better control the necessary supplies. Synchronicity between the barista and technology can help improve overall standards and outcomes.

One of our latest innovations is the “electric nose”, a technology that uses artificial intelligence to trace the coffee’s origin and the aging process. This is necessary information for cloud system development, a function with a growing strategic role as it helps the businesses’ flexibility, agility, and speed.

The winning ticket of this innovation, like many others that have been presented at Host Milan, is to have worked on topics that link performance to sustainability. For example, the electric nose reduces waste while guaranteeing the highest quality in cup.

Companies must innovate and rethink themselves constantly, challenge the status quo and focus on using technology as a major driver. Digitalisation is a long-term strategy and reality that we have to deploy with a sustainable and consistent pace 

Our key priority for 2022 will therefore be granting the highest possible services to our diverse customer base despite the testing conditions, and concurrently continue to fuel the renewal of our solutions to stay ahead of the game.

This article was first published in the January/February 2022 edition of Global Coffee Report. Read more HERE.

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